Anthony Salerno - Digital Marketing Expert
To secure a challenging role where I can leverage my extensive experience and expertise in driving leads, optimizing website performance, and delivering exceptional results. With over 20 years of experience in digital marketing, including specialization in SEO, SEM, PPC, social media outreach, and lead generation, I am well-equipped to develop and execute comprehensive digital marketing strategies. My strong analytical skills, combined with a creative mindset, allow me to identify opportunities, deliver impactful results, and effectively interpret website analytics and KPIs. Certified in Project Management, Google Digital Marketing & Ecommerce Professional Certification, Google Data Analytics Certification, and Google AdWords, I possess a deep understanding of the digital landscape and remain up-to-date with the latest industry trends. As a collaborative team player, I excel at managing multiple projects and meeting deadlines. With a proven track record in diverse vertical markets, I am eager to contribute my expertise to the marketing success of organizations.
Professional Experience
Director of Search Engine Optimization - Generation Genius Inc.
GENERATION GENIUS INC.
1679 South Dupont Highway, Ste 100
Dover, DE 19901
generationgenius.com
📅 8/5/2022 – Ongoing 🌐 Remote, New York
As the Director of SEO at Generation Genius, I have been responsible for developing and executing comprehensive strategies to drive organic growth and achieve business objectives. My role involved conducting thorough keyword research, competitor analysis, and audience understanding to optimize search engine rankings. I focused on optimizing on-page elements, such as title tags, meta descriptions, headers, and URLs, by incorporating relevant keywords. Additionally, I worked on improving website structure, internal linking, and user experience to enhance search engine visibility. I managed off-page SEO activities, including link building, guest blogging, and social media strategies, to boost the website’s authority. Collaboration with cross-functional teams was crucial in integrating SEO best practices into online marketing and website development. I closely worked with the technical team to address technical aspects impacting search engine rankings, such as website speed, mobile responsiveness, and resolving crawl errors. By utilizing SEO tools and analytics platforms, I monitored key performance indicators (KPIs), analyzed data, and provided actionable recommendations. Regular performance reports were generated to communicate findings to stakeholders. To stay up to date with industry trends, algorithm updates, and SEO best practices, I actively engaged several SEO masterminds for continuous learning and participating in conferences and forums.
Here are some notable accomplishments during my tenure:
- Significantly increased search visibility in Google’s top 3 keyword ranking positions. Within a span of fewer than four months, the number of keywords ranking improved from 3,891 to 5,611.
- Enhanced the domain rating (DR) from DR55 to DR65 within six months, indicating improved website authority and reputation.
- Achieved remarkable growth in new user acquisition. From August 2022 to January 2023, we witnessed a surge of 2 million new users compared to the previous year.
- Doubled organic traffic within a four-month period, surpassing 1 million visitors compared to the previous year’s count of 500,000.
In summary, as the Director of SEO at Generation Genius, I have successfully implemented effective organic growth strategies and delivered impressive results in terms of search visibility, website authority, user acquisition, and organic traffic.
Senior SEO Strategist Manager - Outerbox
OuterBox
175 Montrose West Ave., 2nd Floor,
Akron, OH 44321
https://www.outerboxdesign.com/
📅 1/5/2021 – 8/5/2022 🌐 Remote, Las Vegas, NV & Middletown, New York
As a seasoned Senior SEO Strategist Manager at OuterBox, I demonstrated exemplary leadership skills by overseeing a proficient team of SEO strategists and specialists. In addition to managing a portfolio of esteemed clients, my responsibilities included training, goal setting, and providing guidance on client strategies. I maintained a meticulous approach to scheduling and ensured timely project delivery. With a comprehensive understanding of digital marketing, I developed and executed successful strategies encompassing various channels such as SEO, content development, tag implementation, structural enhancements, and social media outreach. By analyzing website analytics, KPIs, and keyword performance, I identified and resolved issues, conducted thorough website audits, and optimized page conversions. My commitment to delivering exceptional results is evident in the remarkable achievements of my team, including leading numerous SEO projects and maintaining a high client retention rate. Furthermore, my expertise has positively impacted clients’ organic traffic growth, keyword rankings, and online visibility across diverse vertical markets.
Responsibilities:
- Managed a team of SEO strategists and specialists while handling a portfolio of high-level clients.
- Provided training, established goals, and offered guidance on client strategies.
- Approved client strategies, answered questions, and ensured adherence to schedules and deadlines.
- Conducted weekly team meetings and performed one-on-one performance reviews.
- Developed digital marketing strategies encompassing SEO, content, tag implementation, structural enhancements, funnel optimization, email/CRM integration and automation, SEM, PPC, social media outreach, display and print ad campaigns, video SEO, local search optimization, and lead generation.
- Analyzed website analytics, KPIs, and keywords to identify issues, executed website audits, and optimized page conversions.
Generated performance reports and presented findings in a clear and understandable manner.
Client Highlights:
Client: National E-commerce Store Results: Implemented landing page optimization and resolved technical issues, resulting in increased organic traffic and revenue growth for 12 consecutive months. Achieved top 3 rankings for key products, surpassing competitors like Amazon. New user acquisition increased by 107% compared to the previous year. |  |
 | Client: Online Store Results: Implemented successful strategies to improve keyword rankings for a major client. Increased top 3 keyword rankings from 1,250 to an impressive 7,285 within 12 months. Overall keyword growth soared from 28,710 to 71,656, demonstrating the ability to enhance visibility and drive organic traffic. These results showcase a strong commitment to delivering exceptional SEO strategies and maximizing clients’ online presence. |
Digital Marketing Manager - Search Marketing Solutions Group
Search Marketing Solutions Group
848 N Rainbow #3290
Las Vegas, NV 89108
searchmarketingsolutionsgroup.com
📅 1/2000 – 1/2020 🌐 Las Vegas, NV
In my role as the senior digital marketing manager, I not only oversaw all traditional and social media marketing initiatives but also prioritized maintaining strong client relationships. I worked closely with clients to understand their unique goals and objectives, ensuring that our digital marketing strategies aligned with their business needs.
As part of this client-centric approach, I actively participated in regular client meetings to discuss campaign performance, addressed any concerns or questions, and provide valuable insights and recommendations. These meetings served as opportunities to showcase the effectiveness of our strategies, analyze key metrics and performance indicators, and discuss future plans for continuous improvement.
To facilitate effective reporting and communication, I prepared detailed and comprehensive performance reports that captured key analytics, KPIs, and campaign results. These reports were tailored to present the findings in an easy-to-understand language, providing clients with a clear understanding of their digital marketing ROI (Return on Investment) and the impact of our efforts.
By actively engaging with clients and maintaining open lines of communication, I fostered trust and long-term partnerships. This approach allowed for a collaborative environment where we could work together to refine strategies, address challenges, and ultimately achieve mutual success in the ever-evolving digital landscape.
CLIENT HIGHLIGHTS:
Nevada Cardiology Associates – Digital Marketing Strategist (May 2016 – January 2020)
• Managed all online marketing assets for a team of 9 doctors across two local office locations. Assets included a primary website, secondary website, directory listings for each doctor, GMB business listing for each location and doctor, reputation management, and social media accounts, including Facebook, Instagram, Pinterest, and Twitter.
• Re-designed client website with proper SEO and on-page conversion strategies implemented.
• Increased local rankings to the top 3 organic search results for 11 different local keywords on Google using SEO, resulting in a 200% increase in first-time patients and millions of dollars of LTV for the practice.
Waitress World – Digital Marketing Manager (September 2013 – January 2020)
• Created an eCommerce website for a national nylon brand to increase its online sales.
• Created a mobile app to support online sales and another point of entry to buy
• Ranked multiple brands and keywords to increase traffic and conversions
• Managed all digital content and social media outreach across multiple channels such as Instagram, Facebook, Pinterest, and Twitter
• The online success led to the company being acquired by a bigger national manufacturer in December 2019
Jeffrey M Levine, MD – Marketing Manager (June 2018 – February 2019)
• Designed a new professional website highlighting Dr. Levine’s medical practice and expertise.
• Developed automated email-out outreach for new patients and consulting opportunities
• Achieved top organic search rankings for national keywords that increased traffic and exposure
Education & Certifications
I hold a strong educational background and professional certifications in the field of digital marketing, equipping me with the necessary knowledge and expertise to excel in this dynamic industry. I have pursued formal education in digital marketing, earning several professional certifications that have provided me with a solid foundation in marketing principles, consumer behavior, and emerging digital trends. Additionally, I have dedicated myself to continuous learning and professional development. These certifications validate my proficiency and ensure that I am equipped with the latest strategies and best practices to drive successful digital marketing campaigns. With a combination of formal education and professional certifications, I am well-prepared to navigate the ever-evolving digital landscape and deliver impactful results for clients and organizations.
Social Media Marketing
Professional Certificate
Google Data Analytics
Professional Certificate
Google Digital Marketing & Ecommerce
Professional Certificate
Google Project Management
Professional Certificate
Prompt Engineering for ChatGPT
Professional Certificate
Google AdWords Video Certification
Google AdWords Shopping Certification
Google AdWords Display Certification
Google AdWords Search Certification
Google AdWords Mobile Certification
Google Analytics Certification
Generative AI - Image Generation
Skills Completion Badge
Generative AI - Responsible AI
Skills Completion Badge
Generative AI - Large Language Models
Skills Completion Badge
Generative AI - AI Studio
Skills Completion Badge
Generative AI - Transformer Models and Bert Models
Skills Completion Badge
Generative AI - Image Captioning Models
Skills Completion Badge
Generative AI - Encoder-Decoder Architecture
Skills Completion Badge
Generative AI - Attention Mechanism
Skills Completion Badge
Education & Professional Certifications
Digital Marketing:
- Google Digital Marketing & E-commerce Specialization by Google
- Issued: Jun 2023
- Credential ID: GKP6FYSQR55K
- AdWords Search Certified by Google
- Issued: 2017
- AdWords Mobile Certified by Google
- Issued: 2017
- AdWords Display Certified by Google
- Issued: 2016
- AdWords Video Certified by Google
- Issued: 2016
Analytics:
- Google Data Analytics Specialization by Google
- Issued: Jun 2023
- Credential ID: 5XPAY6JKCBKX
- Analytics Certified by Google
- Issued: 2016
Project Management:
- Google Project Management: Specialization by Google
- Issued: Jul 2023
- Credential ID: GKWQ2MYFWVEH
Artificial Intelligence and Machine Learning:
- Attention Mechanism by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3838992
- Create Image Captioning Models by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3839383
- Encoder-Decoder Architecture by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3838861
- Introduction to Generative AI by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3837671
- Introduction to Generative AI Studio by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3859480
- Introduction to Image Generation by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3838667
- Introduction to Large Language Models by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3838390
- Introduction to Responsible AI by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3838552
- Transformer Models and BERT Model by Google Cloud Skills Boost
- Issued: Jun 2023
- Credential ID: 3839240
- Prompt Engineering for ChatGPT by Vanderbilt University
- Issued: Jun 2023
- Credential ID: L4LHDM8C43Q6
Marketing & Interpersonal Skills
In addition to my comprehensive digital marketing skill set, I bring strong interpersonal skills and effective team leadership abilities to the table. I excel in building and nurturing relationships, fostering open communication, and establishing a collaborative work environment. With empathy and active listening, I ensure that team members feel valued and motivated, enabling us to achieve shared goals. My team leadership skills encompass guiding and inspiring individuals, delegating tasks effectively, and promoting a positive and inclusive team culture. By leveraging my interpersonal skills and team leadership capabilities, I foster a cohesive and high-performing team that consistently delivers exceptional results in the dynamic field of digital marketing.
Digital Marketing Strategy
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Email Marketing
Website Analytics
Customer Avatar Creation
Social Media Marketing
Content Marketing
Conversion Rate Optimization (CRO)
Marketing Analytics
E-commerce Management
A/B Testing & Experimentation
Data Analysis and Interpretation
Market Research
Brand Management
Campaign Planning and Execution
Project Management
Creative Thinking and Problem-Solving
Team Leadership & Management
Budget Management
Marketing Automation
Customer Relationship Management (CRM)
Presentation Skills
Website & Landing Page Design
Communication Skills (Written and Verbal)
Time Management & Prioritization
Relationship Building & Networking
Adaptability & Flexibility
Public Speaking
Cross-functional collaboration
Software & Tools Proficiency
As a marketing professional, my work revolves around harnessing the power of various tools and software to achieve optimal results. Overall, these tools empower me to optimize workflows, analyze data, and drive growth in my marketing endeavors. I am proficient with most marketing and & analytics tools. Below is only a sample of some of the software frequently utilized.
SEO Tools
- aHrefs 95%
- SemRush 80%
- SEO PowerSuite 80%
- SurferSEO 90%
- RankMath 90%
- Yoast SEO 90%
- Screaming Frog 90%
Analytics Tools
- Google Search Console 95%
- Bing Webmaster Tools 85%
- Google Tag Manager 75%
- Google Data Studio 80%
- Moz 85%
- Clickfunnels 80%
- YouTube Studio 95%
Project Tools
- Active Collab 80%
- RedMine 80%
- Google Workspace 95%
- Microsoft Office/O365 95%
- Slack 75%
- Trello 75%
- Zoom 95%
Other Tools
- Mail Chimp 75%
- Active Campaign 85%
- ConvertKit 90%
- Adobe Creative Suite 90%
- Wordpress 95%
- Shopify 85%
- ChatGPT Generative AI 85%
Client Highlights
I have had the privilege of supporting several remarkable companies in their online marketing endeavors. These collaborations have provided me with valuable opportunities to contribute to the growth and success of various organizations. From established industry leaders to emerging startups, for over 15 years I have been leading marketing strategy for 7 and 8-figure businesses in both digital and brick-and-mortar markets.
